Decide Your Money
Free template

Free Letter Template: Request Price Matching After a Price Increase

Copy, paste, send. Your subscription went up in price? Ask the company to keep your old rate — many honour it, especially for loyal customers.

“After 25 years inside the companies designing the systems that make cancelling impossible, I wrote these letters so you do not have to fight for your money back.”

— Enri Scha, Founder of Decide Your Money

When to use it

Use this template when:

  • a subscription price recently increased
  • you received a price change notification
  • a competitor offers a similar service for less
  • you have been a customer for a long time

How to use it

  1. 1Replace the bracketed text with your details.
  2. 2Send the message through support email, chat, or contact forms.
  3. 3Mention appreciation for the service.
  4. 4Explain that the price increase creates financial pressure.
  5. 5Avoid sounding demanding.

The template (copy and paste)

Subject: Question regarding recent price change

Hello,

I hope you’re doing well.

I recently received the notification regarding the new pricing for [service name], and I wanted to reach out about it.

First of all, I want to say that I’ve genuinely enjoyed using the service. My experience with [service name] has been very positive, and I truly appreciate the work your team puts into maintaining the platform.

I’ve also recommended the service to several friends during the time I’ve been using it, because my experience has been consistently good.

Unfortunately, with the recent price change, the new monthly cost of [amount] is becoming a bit difficult for me to maintain at the moment. I’m currently reviewing my expenses quite carefully and trying to reduce some recurring costs.

Because of that, I wanted to check if there might be any possibility of keeping the previous pricing for a while or reviewing my account to see if there are any options available.

I completely understand that companies occasionally adjust their pricing, and I appreciate the value of the service. At the same time, I’m hoping there might be a way for me to continue using [service name] during this period.

Otherwise, I may unfortunately need to reconsider the subscription for the time being.

Thank you very much for your time and for looking into this.

Kind regards,

[Your name]

Follow-up if they do not offer an alternative

Hello,

Thank you for taking the time to review my request.

I completely understand that pricing policies can be difficult to change. I just wanted to ask one more time if there might be any flexibility or account options available that could help during this period.

As mentioned earlier, I’ve genuinely enjoyed the service and have recommended it to several friends in the past. Ideally, I would prefer to continue using [service name] if there is a way to make it manageable for the moment.

If not, I completely understand and appreciate your help.

Thank you again for your time.

Kind regards,

[Your name]

Why this letter works

This template helps you contact a company after a price increase and request that they match a previous price or a competitor’s price.

This message works by showing appreciation for the service while explaining that the new price is difficult to maintain at the moment.

Companies know that price increases create churn.

The key is not demanding a discount, but explaining that the new price may no longer be manageable.

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What you will receive (15 more templates):

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  • Request to Remove Late Fees or Penalties
  • Script to Negotiate Your Mobile or Internet Bill
  • Template to Dispute Small Unauthorized Charges
  • Template to Request a Downgrade Without Penalties
  • Template to Request Compensation When a Service Failed
  • Universal Negotiation Tactics You Can Add to Any RequestBonus

Disclaimer

This template is general guidance, not legal or financial advice. Consumer rights, contract terms, and cancellation policies vary by country, region, and provider. Read your specific contract carefully before sending any letter or making any request. Your results will depend on your individual circumstances, the company's policies, and local laws. If you need legal certainty, consult a qualified professional in your jurisdiction.

These templates work in many cases but they cannot guarantee outcomes. By using them you accept that you are responsible for verifying the information applies to your situation.